03 Whitespace

Whitespace

Where Samsung can partner without a named competitor in the way, and where its audiences over-index. Pick a business unit, an audience and a market.

Business unit

Audience

Market

What the data shows

Open and over-indexing

Gaming (166), Action Sports (160), Esports (131), Art (123), Design Culture (121) and 5 more.

So whatPassions where no named competitor holds the MX category and Teens 16-17 index at 100 or more, overall.

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Open or Samsung holds, MX

3 open, 3 where Samsung holds a property, 8 contested, 0 where a named competitor holds the MX category, 7 still to verify.

So whatNo passion has a named competitor holding the MX category at the top tier. Conflicts sit at team, media or ambassador level.

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MX category cells verified

Property cells where the MX category holder is confirmed as Samsung, a competitor, another brand or open.

So whatGrey bubbles and cells marked to verify need a rights check before they count as open.

3.1Whitespace map

Each bubble is a passion. Further right means fewer competitors hold the MX category. Higher up means the chosen audience over-indexes. Top right is open space with audience fit. Click a bubble for properties, holders and sources.

Samsung holdsOpenTo verifyContestedCompetitor holdsNavy ring: Samsung holds a property in the passion. Size: people reached. Dashed: audience proxy.

Openness starts from the passion state and moves with the evidence: each competitor deal in the unit lowers it, each verified open headline property raises it. Exact x positions are a guide. The state color is the fact.

3.2Category occupancy, all units

Passion	MX · Mobile	VD · TV and display	DA · Appliances	Competitors present	Samsung
Football	Contested	Competitor holds	Contested	Apple, Hisense, Sony, TCL, Xiaomi
Basketball	Contested	Competitor holds	Competitor holds	Hisense, TCL, Xiaomi
American Football	To verify	Competitor holds	Contested	LG, Sony, TCL
Baseball	Contested	Contested	Contested	Apple, LG
Motorsport	Contested	Contested	Open	Apple, Xiaomi
Tennis	Contested	Contested	To verify	Sony
Cricket	Open	Contested	Contested	Hisense
Olympics	Samsung holds	Competitor holds	Competitor holds	TCL	IOC TOP Programme
Golf	Open	Open	Open	None found
Combat Sports	To verify	To verify	To verify	None found
Winter Sports	Open	Contested	Contested	Sony
Action Sports	Samsung holds	Open	Open	None found	Street League Skateboarding
Women's Sport	Contested	Contested	Contested	Sony
Music	Samsung holds	To verify	To verify	Apple, Xiaomi	HYBE
Film and TV	Contested	Samsung holds	To verify	Apple, TCL, Xiaomi	BAFTA
Art	To verify	Samsung holds	Contested	LG	Art Basel
Design Culture	To verify	To verify	To verify	None found
Esports	To verify	Samsung holds	Contested	LG, Sony, TCL	T1
Gaming	To verify	Contested	To verify	TCL
Fashion	To verify	To verify	To verify	None found
Social Impact	Contested	To verify	To verify	Apple	WorldSkills

Competitor holds: a named competitor holds the category at a headline property or holds official category rights at league or event level. Contested: competitors at team, ambassador, media or content level, or another brand holds the category. To verify: not confirmed, never treated as open.

3.3Ranking, MX, Teens 16-17, overall

Competitive space3Audience fit3Reach2Market spread2Brand gap fit *3Technology role *2

* CAA BC judgement from Samsung’s brand documents. The other four factors are measured. Hover a weight for how it is scored. Click a row for the detail.

#	Passion	MX state	Score	Competitive	Audience	Reach	Market	Brand	Technology	Index	People
1	Gaming	To verify	90	60	100	82	100	100	100	166	6.4M
2	Music	Samsung holds	85	75	58	100	90	100	100	118	7.8M
3	Action Sports	Samsung holds	84	75	100	15	100	100	100	160	1.2M
4	Art	To verify	74	60	63	42	80	100	100	123	3.2M
5	Esports	To verify	71	60	71	39	100	67	100	131	3.0M
6	Fashion	To verify	70	60	55	57	80	100	67	115	4.4M
7	Design Culture	To verify	66	60	61	59	90	67	67	121	4.6M
8	Basketball	Contested	63	50	36	63	60	100	67	96	4.9M
9	Motorsport	Contested	58	50	28	41	30	100	100	88	3.2M
10	Women's Sport	Contested	55	50	58	25	60	67	67	118	2.0M
11	Film and TV	Contested	55	50	34	66	20	67	100	94	5.2M
12	Cricket	Open	55	100	48	38	33	33	67	108	3.0M
13	Football	Contested	54	50	24	84	40	67	67	84	6.5M
14	Olympics	Samsung holds	52	75	27	31	10	67	100	87	2.4M
15	Combat Sports	To verify	49	60	58	36	70	33	33	118	2.8M
16	Winter Sports	Open	48	100	48	44	10	33	33	108	3.4M
17	Social Impact	Contested	43	50	39	45	30	33	67	99	3.5M
18	Golf	Open	42	100	0	14	20	67	33	58	1.1M
19	Tennis	Contested	36	50	0	26	0	67	67	55	2.0M
20	American Football	To verify	35	60	12	25	10	33	67	72	1.9M
21	Baseball	Contested	31	50	10	14	10	33	67	70	1.1M

3.4What is verified

Category	Samsung	Competitor	Other brand	Open	To verify
mobile	3	0	7	12	69
tv	3	3	2	9	74
appliances	0	1	4	9	77
tech	0	1	30	0	60

Property cells as of 2026-11-02. Competitor deals cover Apple, Xiaomi, Huawei, Sony, LG, Hisense, TCL. Bosch and Whirlpool are not researched yet, so DA conflicts may be understated.